2026 BF/CM Trends and Predictions: Lessons from £43 Million in Revenue
How We Approach BFCM: The Growth Compass
What Andromeda means for your BF/CM strategy
Pre-BF/CM persona research and prep
Lead-gen and demand capture before the sale
Website + LP Optimisation Essentials
Partnership Ads & Creator Whitelisting
Organic, paid content, and paid amplification
Building the BFCM Creative Toolkit
Creative Angles that Drive Incremental Reach
Strategic Lessons on Creators, Partnerships & UGC
Top-performing BFCM Creative Swipe file
Hello and welcome to the Soar Group BF/CM Care Package - the go-to BF/CM resource for performance marketing over Q4 2026.
We’ve put together everything we’ve learned over the past 7 years into one easy-to-read notion document to prepare you for what will be the biggest Black Friday on record 🚀
We’re Soar Group, the UK’s leading DTC marketing agency. Over the past few years, we’ve spent over £170 million on ads and generated over £600 million in sales for brands like Mindful Chef, IM8, Smol, Free Soul, Heights, Trip, Spacegoods, 47 Skin, Cleens, and many many more.
600M+ in revenue | 170M+ spent | 250+ brands grown
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Black Friday 2025 was a genuine win for us at Soar - November spend across our portfolio grew 186% year-on-year, generating £43M. So this playbook is about doubling down on what worked and sharpening the few things we want to improve on in 2026, using real input from the senior creative team.
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If you want a second pair of eyes on your Q4 setup before the traffic hits, grab a free Q4 Readiness Audit with our team - we'll flag the gaps and the quick wins before Black Friday does it for you.
Brought to you by the team that gets BFCM results like this…
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