The website people arrive at is one of the most critical steps on a customer journey.
Obviously, conversion is the name of the game. To keep customers hooked, focussed and ready to splash the cash their journey needs to be as seamless as possible. Better website, better conversions, better revenue over Black Friday.
Here are 6 CRO quick wins you can implement right away to boost your CVR on your landing pages over Black Friday. Within this section, we have largely used examples from the IM8 website, as it stands as a brilliant example of a website that is customer-first and handles objections.
Seems simple, but it’s a big one and sometimes gets overlooked. Make your CTAs irresistible with contrasting colours, concise text, and strategic placement. One of our clients saw a 20% increase in conversions after giving their CTAs a makeover.
Show-off what you’ve got in the form of social proof. Here we need to be thinking about how we can cater the social proof towards what we know our target audience will love… and if you've built out personas for BFCM, this is exactly where that work pays off again
If you’ve seen a product for £40 that was originally £50, are you more attracted to save 20% or save £10?
Don’t let people get out their calculators to do the math on what they’re saving when you are running a promotion, just remove all friction points and create a seamless interaction for all users!
What sets you apart from your competitors is ultimately going to persuade someone to buy your product over theirs. Comparison charts are super simple, super easy ways to highlight your USPs against another product.
Comparison charts are easy to understand and enable you to provide key information, communicate value, and streamline your customer’s journey. It means they don’t have to leave your site to go and research your competitors when they’re in that pivotal action phase of their journey.
