2026 BF/CM Trends and Predictions: Lessons from $93 Million in Revenue
How We Approach BFCM: The Growth Compass
Pre-BF/CM persona research and prep
Lead-gen and demand capture before the sale
Website + LP Optimisation Essentials
Partnership Ads & Creator Whitelisting
Organic, paid content, and paid amplification
Building the BFCM Creative Toolkit
Creative Angles that Drive Incremental Reach
Strategic Lessons on Creators, Partnerships & UGC
Hello and welcome to the Soar Group BF/CM Care Package - the go-to BF/CM resource for performance marketing over Q4 2026.
We’ve put together everything we’ve learned over the past 7 years into one easy-to-read notion document to prepare you for what will be the biggest Black Friday on record 🚀
We’re Soar Group, the UK’s leading DTC marketing agency. Over the past few years, we’ve spent over £170 million on ads and generated over £600 million in sales for brands like Mindful Chef, IM8, Smol, Free Soul, Heights, Trip, Spacegoods, 47 Skin, Cleens, and many many more.
600M+ in revenue | 170M+ spent | 250+ brands grown
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Black Friday 2025 was a genuine win for us at Soar - November spend across our portfolio grew 186% year-on-year, generating $93M+ in revenue, while Black Friday day itself alone drove $8.2M in revenue at a healthy 3.96x ROAS. So this playbook is about doubling down on what worked and sharpening the few things we want to improve on in 2026, using real input from the senior creative team.
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If you want a second pair of eyes on your Q4 setup before the traffic hits, grab a free Q4 Readiness Audit with our team - we'll flag the gaps and the quick wins before Black Friday does it for you.
Brought to you by the team that gets BFCM results like this…
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