Authenticity. It’s the buzzword of the year on socials - but what does its actually mean?
Authenticity is the heart of creating impactful content on TikTok. What truly stands out is content that’s real and relatable.
On TikTok, it’s the unfiltered moments and genuine stories that forge the strongest connections. By being authentic, you’re not just gaining followers - you’re building a community that trusts and invests in your journey. Here are some ways you can channel authenticity on TikTok…
Cue the Gen-Z shake.
The Gen-Z shake refers when a creator is setting their phone down on a surface in the beginning seconds of a video.
It's the unpolished intro that instantly tells viewers, "I just had a thought and I immediately had to share it with you." There are no filters, no edits - just all the behind-the-scenes vibes that make you feel right there with them. It's become a signature move of Gen-Z creators who value authenticity over perfection, inviting the audience into their world in a way that feels effortless.
A great way to use the ‘Gen-Z shake’ is to introduce a face-to-camera video where you’re reacting to trends, other creators’ content, or sharing your unfiltered take on industry news or challenges. It’s also a great way to preface reviews - it adds an extra layer of authenticity because it appears spontaneous and unscripted.
These types of content showcase real emotion and effort, and that’s exactly what audiences on TikTok crave.